Our Mission
Our Mission
When we decided to create Nectar of the Dogs™, we simply wanted to do better for our own pup, Willow.
Unpalatable capsules and tablets, products full of fillers and untested ingredients which frankly have no health benefits were just not good enough anymore.
So our little team of natural health experts, integrative vets, food technologists and doggo Mums and Dads embarked on a journey to create the most efficacious and delicious dog supplements the world has ever seen
Welcome to Nectar of the Dogs™.
It is our strong belief that "healthy" doesn't have to be difficult or boring for pet parents like you. It's in Nectar's DNA to marry the fun and playfulness with quality and scientific rigour.
Like you, we’re (more than) a bit obsessed with our pups. They’re more than pets to us – they’re BFF and family all rolled into one - and we pride ourselves on doing everything we can to keep them happy and healthy.
We wanted a way to support our pups’ wellbeing while also treating them to a fun experience. So we went on a quest to create a range of the cleanest, most effective, plant-based supplements delivered in a delicious liquid format. It was also important to us that these supplements were made right here in Australia in a human-grade manufacturing facility. It was then that Nectar of the Dogs™ was born.
What a funny name, you say? Really though, there's no better way to encapsulate it. In ancient Greek myths, Nectar was the food or drink of the Greek gods, giving longevity or immortality to whomever consumed it. Literally, it is a combination of “Nek” (death) and “Tar” (overcoming). Today, “Nectar of the Gods” is a common phrase used to describe a drink that taste extremely good.With Nectar, it is our mission to help dogs live their healthiest (and best) life.
Formulating, developing and producing Nectar of the Dogs™ was no easy task.
We had to do something that hadn't been done before and it took the best natural health experts, veterinarians and food technologists in Australia as well as the most passionate pet parents to deliver on this vision - that's about 50 years of expertise in each Nectar tin.
And let's not forget our in-house Chief Tasting Officer that made sure that every Nectar is heckin' delish.
RespectWe treat everyone equally and with respect. It doesn’t matter if you’re a Collie or a Chihuahua – we ruff you just the same.
ClarityWe’re here to make health supplements simpler and more accessible – no hyped-up health claims or spin.
PlayfulnessWe balance scientific and clinical rigour with light-hearted fun that speaks to pet parents’ real experiences.
InventivenessWhat we wanted didn’t exist with current dog supplements, so we went ahead and invented it. But we are always looking to be better.